Marks & Spencer launches online store in Gulf
DUBAI, February 4, 2016
Marks & Spencer and its long-standing franchise partner Al-Futtaim, has launched the brand’s online store in the Gulf.
The new website will offer customers across the UAE, Qatar, Oman, Bahrain and Kuwait the chance to have their favourite Marks & Spencer products delivered direct to their door, said a statement.
With a flagship store offer of 6,000 clothing, home and lifestyle products, the new website will give customers access to more choice and better availability including more sizes, styles and colours, it said.
The website will also offer a ‘Click & Reserve’ In-Store Service – where customers can collect online orders within 60 minutes of making their reservation at M&S’s 25 stores in the region.
In Dubai, M&S will offer a special Concierge Service for the first time, whereby the courier will bring multiple sizes for the customer to find the perfect fit in the comfort of their own home.
The new online capability has been designed to provide customers with the convenience to shop with Marks & Spencer in the way they want to – in English or Arabic, with local prices and with local payment options.
Customers will be able to choose from standard delivery, taking two to five working days to same day and next delivery options in specific countries.
The move online is in line with Marks & Spencer’s ‘bricks and clicks’ growth strategy for the Middle East and North Africa (Mena) region across stores and e-commerce, in response to the changing way that consumers shop today.
The new website serving customers in five markets in the Gulf will complement Marks & Spencer’s growing International online presence – internationally M&S now has 11 dedicated local websites, in addition to leading online marketplaces in China, India and Indonesia.
Stephen Rayfield, managing director of Marks & Spencer Al Futtaim, said: “We’re proud our customers in the Gulf have grown to know and love Marks & Spencer. Our new website will give our customers a truly flagship shopping experience with more choice and availability.
"It’s great news that customers will be able to enjoy the convenience of shopping with M&S at anytime and anywhere.”
The customers in the UAE, Qatar, Oman, Bahrain and Kuwait will be able to shop online with M&S from today, while customers in Lebanon and Egypt will have access to the new website in March. - TradeArabia News Service
