Souq.com, a leading online retailer in the Middle East, has announced the exclusive launch of new smartphone ‘OnePlus X’ from OnePlus, the global technology start-up during the retail portal's upcoming White Friday sale.

The device with sleek design and flagship ¬level performance will be available at an attractive pricing of Dh999 ($272) in the UAE, SR999 ($266) in Saudi Arabia and KD79.9 ($262) in Kuwait from November 25, which marks the beginning of Souq.com’s shopping festival ‘White Friday’.

Featuring a compact 5-inch AMOLED display and a new range of premium build materials, the OnePlus X, available in Onyx black glass showcases an elevated level of craftsmanship and power for OnePlus. It features high end specifications in a compact design.

The device is powered by a Quad Core Qualcomm Snapdragon 801 processor and 3GB RAM. It has a 13MP autofocus rear camera and 8MP front camera. The device supports dual SIM 4G LTE connectivity.

Ronaldo Mouchawar, CEO & Co-Founder of Souq.com said: “The Middle East is experiencing a boom in online smartphones sales. As per the global predictions from Adobe, we saw strong electronic sales during white Friday 2014, with lower cost smartphones leading the charge, especially in Saudi Arabia.”

“With today’s increasingly sophisticated consumers looking for leading technology at competitive pricing, Souq.com is championing the factory-to-consumer model as it is opening the market up in terms of product diversity, as well as making high-spec, world-leading technology more accessible. White Friday is a huge step-change in this region’s online market and therefore an apt platform to launch OnePlus X.”

Steven Wang, head of New Markets, OnePlus said: “Today’s smartphone user strives to find the perfect balance of style and performance. The OnePlus X is a design ¬centric device ¬that is chic and powerful enough to fit any lifestyle. We are excited to launch ‘OnePlus X in the Middle East through our exclusive partnership with Souq.com, No.1 Middle East e-commerce retailer which will enable us to bring incredible value to our customers.”  - TradeArabia News Service