Oppo, a top Chinese smartphone brand, is partnering with Etisalat, the UAE's primary telecom provider, in launching its new premium industrial design smartphone, the R7, to the country's consumer market.

The new device, Oppo R7 has cutting edge technology such as VOOC flash charge, an patent instant charging technology developed by Oppo, which can give the smartphone enough power for two hours of talk after only five minutes of charging, and complete 75 per cent of the charging in just 30 minutes. The VOOC flash charge technology provides users 4x faster charging speed than conventional charges.

The "Flash Shot" system is a unique feature to the Oppo R7 smartphone with two key functions, "Dual-drive Hybrid Focus System" and "Anti-shake Optimization".

The Oppo R7 "dual-drive" features include not only the traditional contrast detection focus, but phase-detection auto-focus (PDAF) with a focus time as quick as 0.1s.

The "Anti-shake Optimization" algorithm is designed to take multiple photos in the seconds before and after the user presses the shutter, and selects the clearest image, increasing the clarity of photos taken. All to make sure users can take professional-looking photos with a simple touch of a button.

Oppo's latest R7 smartphone has an all metallic body achieved through magnesium aluminium and has a metallic ratio as high as 92.3 per cent, and a 5-inch 1080p Super Amoled screen, making the smartphone robust and durable. The comfortable large-screen smart phone has the dual benefits of practical ergonomics and visual aesthetics. With a 3GB RAM and 16GB available memory, users can comfortable store files without worrying about running out of memory.

Khaled El Khouly, chief marketing officer, Etisalat added. "Etisalat is pleased to extend its support in launching the new R7 as Oppo has experience to provide innovative products for consumers to be excited about.”

“The R7 contains a wide set of features which sets itself apart in the UAE market, and Oppo has proven to be dedicated in providing customers with a durable, stylish, and practical smartphone. We look forward to collaborating with Oppo to bring the best to consumers around the UAE,” he added.

The R7 is available in the UAE at a retail price of Dh1,599 ($435).

Android Authority, an independent online publication, has given both the R7 and the other Oppo phone R7 Plus an average rating of 8.2 and 9.0 respectively, marking the highest ratings a smartphone can get.

The battery and the design were especially highlighted during the review. This is mainly due to the prerogative the company is giving to its product design and how it sees the phone not just as a portable computer but as a fashion tool and also to its unique patented VOOC flash charge.

Oppo is now second in the Chinese off-line market with a share of 9.9 per cent in August and a front-runner in different South East Asian countries, a statement said. – TradeArabia News Service