Mall of Qatar, the region’s largest leisure, entertainment and shopping complex, has signed up Hamleys, the world’s most famous toy shop, to open its first outlet in Qatar.

As a double height department store of 2,386-sq-m in Mall of Qatar, Hamleys will offer its own range of toys not available in any other toy store.

Hamleys will also focus on live entertainment by offering ongoing toy events, character visits and theatrical elements for which the toy store is renowned Daily parades will also he held throughout the mall.

Rony Mourani, GM of Mall of Qatar, said: “We have always promised to bring the very best exclusive brands to Qatar and we are living up to our promise by bringing the world’s most iconic toy store to Doha for our visitors.  Hamleys is a fairy tale brand that is much more than a toy store, offering children a magical toy emporium where they can enjoy live and interactive demonstrations of their favourite toys.”

Hamleys, dubbed the World’s finest toy retailer, captures the imagination of children with its mammoth range of more than 20,000 toys and exclusive Hamleys merchandise.

Hamleys Own Brand range, known for its exceptional quality and play value, will also be exclusively available in the Mall of Qatar. The Hamleys experience comes complete with a unique brand of theatre and entertainment to enthral both children and adults alike. Toy demonstrators and magicians, unique demos and iconic fixtures, exciting events and activities will also be featured at the Mall of Qatar.

Hamleys is celebrating 255 years in the business having gained an international reputation for being the best loved toy store in the world, a statement said. – TradeArabia News Service