Modern Woman Show, a premium business-to-consumer (B2C) event for fashion, beauty and well-being in the Middle East, is set to mark its presence in Dubai, UAE.

The show, which is being conceptualised, planned and organised by Sumansa Exhibition in association with Flagship projects,  will run from December 17 to 19 at the Dubai World Trade Centre.

The shopping and entertainment experience promises to bring the women of today face to face with some of the latest and most exclusive fashion and beauty brands in the world, together with huge doses of fun, frolic, you-time and loads of shopping and irresistible offers.

It will be an annual event featuring products and brands from around the world and region, including clothing, jewellery, health and beauty products, personal care, perfumes and much more.

The exhibitors will include more 100 companies from around the world and will cater exclusively to the taste of today’s woman, who has a mind of her own and is confident enough to express herself.

The event will also feature on-site beauty sessions, seminars and workshops, fashion shows, designer collections, promotions and demo areas.

It will give ladies a chance to try out new products and styles as they participate and engage with leading international brands. They will be able to avail fantastic deals and enjoy a great shopping experience that allows them to take a break from their busy schedules and treat themselves to a relaxing time they deserve.

Samantha Cordeiro Miranda, brand manager of the show, said: “Every woman, whether she is a homemaker, or pursuing a career, needs some ‘me-time’ to cater to her personal needs of health and beauty care.

“The Modern Woman Show presents the perfect opportunity for the ladies to relax and explore their favourite brands, meet like-minded people, revel in their feminine beauty and, in short, enjoy being a woman.”

Simultaneously, the show will also provide an exclusive platform to interact with their clients at a more personal level. It will bring together the product and its consumer, and will be a means for brands to gather feedback from their users.

Retailers will also have the opportunity to explore and assess the business viability of their products, offer promotions, and build new partnerships.

Moreover, the event will prove to be an apt and effective launching pad to unveil new products, since it will ensure direct and personal response from the client. The event will certainly be an economically feasible opportunity for the beauty retail industry.

“The Show will bring together global brands under one roof, providing them an incredible opportunity to exhibit their products and educate their end-consumer – today’s woman– on their personal beauty needs and well-being. The diversity of the event also allows businesses from various fashion-related backgrounds, from luxury cosmetics to salon, gym and spa to connect with each other and display their goods,” said Miranda.

“And given the cosmopolitan nature of GCC countries in general and UAE in particular, the event will prove to be significant in terms of increasing sales,” she added. - TradeArabia News Service