Eros Group, a leading distributor for consumer electronics in the UAE, has won the ‘Brand of the Year’ award at the 11th annual Superbrands tribute event, held in Dubai recently.

As many as 55 leading brands from the UAE were awarded Superbrands status and the 2015 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding.’

Mike English, director, Superbrands Middle East, said: “We are thrilled to announce that Eros Group has been designated ‘Brand of the Year’ for 2015 by Superbrands. The brand has, over the years, become a part of every home and its commitment towards customers, suppliers, employees and society is commendable.

“Eros Group scored the highest points amongst all the brands and we would like to congratulate them and wish them luck in achieving their goal of becoming number one in marketing, distribution and retailing of consumer electronics, home appliances, telecom, IT and engineering goods and services by 2016.”

Since its inception in 1967 with a small store distributing Hitachi, Eros represents over fourteen global brands, operates thirty-three retail stores and has eight service centres in the UAE.

Recent studies showed that Eros distributes 50 per cent of all televisions sold in the UAE; 50 per cent of all smartphones sold in the UAE; 33 per cent of all vacuum cleaners sold in the UAE; 25 per cent of all premium refrigerators sold in the UAE; 25 per cent of all air purifiers sold in the UAE; and 20 per cent of all routers sold in the UAE, distributing over 4,000 SKUs a year.

The Superbrands programme acknowledges and rewards the highest standards of branding. Over the years, the Superbrands organisation has achieved international acclaim for being the independent authority and arbiter of branding excellence. The organisation is committed to the cause of promoting exceptional brands and the discipline of branding in the region.

The 2015 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.

"This year it is heartening to see so many local home grown brands and some new entrants in the market make it into the Superbrands UAE book in addition to internationally recognized brands. We ensure that the participation in the book is by invitation and acknowledges the inherent strength of the organisation and its brand value.” English concluded. - TradeArabia News Service