Dhamani 1969, a premium luxury jewellery house based in Dubai, has become the first retailer in the Middle East to win ‘The Best of the Best Gold Viva Award’ from the International Council of Shopping Centres (ICSC).

The council announced the winners of the ICSC Viva Awards in Las Vegas in front of a crowd of more than 2000 industry professionals, honouring the retail real estate industry’s most advanced, innovative solutions and creative responses to market trends, said a statement.

The annual awards programme recognised only five projects, which span five continents, for outstanding achievement in marketing, design and development, and retail categories.

Dhamani 1969 won the retail category for its classic design that exudes timeless elegance. With an impressive marble and bronze façade, a detailed interior with sophisticated custom polished surfaces and signature lighting treatments.

It also created a showcase for the unique collection of 1969 luxury jewellry. The award-winning boutique allows for casual browsing as well as one-on-one personalised attention in exclusive viewing salons.

Amit Dhamani, managing director, Dhamani, said: “Dubai Mall’s Dhamani 1969 boutique evokes pure extravagance—combining dark, elegant custom surfaces with signature lighting treatments to showcase Dhamani’s bejewelled creations as works of art. We are absolutely delighted with this award.

“Dhamani is a shining gem among the jewellery elite, it is a modern interpretation of the traditional art salons, conveying a sense of intimacy and serving as a branded, signature backdrop for viewing the art on display.

“To accentuate the timelessness of Dhamani’s artistry and reinforce the feeling of handcrafted luxury, only the most exquisite materials, sourced from around the world were chosen—Italian marble, golden silk-covered walls, rose gold trim, and hand-rubbed bronze finishes. The design celebrates each of Dhamani’s handcrafted, one-of-a-kind masterpieces and distinct-cut gemstones as works of art.” - TradeArabia News Service