Nearly 96 per cent of retail decision makers are ready to make changes required to adopt Internet of Things (IoT), a report said.

Sixty-seven per cent of retailers have already have implemented IoT and another 26 per cent of retailers are planning to deploy within a year, added the survey conducted by Zebra Technologies Corporation, a global leader in products and services that provide real-time visibility into organizations’ assets, people and transactions.

The survey, conducted by Forrester Consulting on behalf of Zebra Technologies, also showed that a majority of retailers believe IoT will be the most important technological initiative of the decade.

Key findings:

•    More than half of surveyed retailers expect IoT to provide operational and actionable data on the location and condition of tracked objects which can help empower process and cost optimization in the supply chains – and ultimately improve operations, create new revenue streams and enhance the customer experience.

•    Retail decision makers listed real-time locating systems (RTLS), mobile computing and barcoding as the most important technologies for enabling IoT implementations. Data analytics, security solutions and sensor devices were cited most often as required solutions for IoT adoption.

•    56 per cent of respondents listed integration challenges as the top barrier to IoT implementations, while 47 per cent mentioned security and privacy as a chief concern.

“The advent of new technologies has completely changed the way shoppers interact with retailers, but the shopping experience can be the retailer’s strategic differentiator,” said Hozefa Saylawala, Middle East sales director, Zebra Technologies.

 “With the Internet of Things, retailers will be empowered with the intelligence to make strategic, informed business decisions that improve customer loyalty and associate effectiveness while creating exciting experiences for their shoppers,” Saylawala added. – TradeArabia News Service