Crocs, an international fashion shoe line, showcased its Spring/Summer collection with a high impact fashion show at The Dubai Mall today (April 2), as part of a five week activation taking place at the mall.

“Crocs is all about fun and lifestyle and that’s the theme we went with to launch this year’s Spring/Summer collection,” said Michael Brown, general manager, Crocs Middle East.

“Our aim is to continuously improve our technology to enhance the comfort and alongside this, stay updated with the latest fashion trends in order to compliment any style and preferences of our customers.”

The Spring/Summer collection exhibited four-season styles, starting off with the classical nautical boat shoe that carried some chic female designs, following a Safari translucent style.

The Crocs fashion show also debuts for the first time in the Middle East with the Crocs Burgerman Collection. The line includes Jibbitz shoe charms and accessories. Jon Burgerman, who has collaborated with Pepsi, Nike, Sony, Puma, MTV and Levi’s, is an internationally exhibited artist that is prominent in the doodle urban art scene.

Crocs also catered to the GCC male spectrum outlining their specific shoe design called Shamaal. The range is tailored for Arab men from the region and carries some comfortable classic designs.

Crocs, which features more than 300 four-season footwear styles,  also promises many surprises at The Dubai Mall during the upcoming few weeks, with loads of giveaways and fun games to be won in store for everyone. A lucky draw can be entered by buying a pair of Crocs, in its Dubai Mall branch, with grand prizes up to Dh5,000 ($1,360).

Winners will be announced on April 24 during an underwater show in the gigantic aquarium at The Dubai Mall. – TradeArabia News Service