Etisalat, the UAE’s leading telecom service provider, has collaborated with EMS for the exclusive launch of the smartphone manufacturer’s latest flagship 4G LTE Wiko smartphone for mobile customers in the UAE.

Wiko Ridge weighs 125 grams, sports a 5-inch IPS HD (720x1280p) display and runs on Android 4.4 KitKat OS. It comes with a Micro SD up to 64 GB, and equipped with 13 MP fixed-focus 4X digital zoom rear camera and 5 MP auto-focus front camera.

The new device is available for all customers on a standalone basis for Dh799 ($218). Etisalat’s prepaid customers can alternatively buy the device for the same price, bundled with a free 1GB monthly data for the first three months (worth $81), after which a monthly charge of Dh99 ($27) will apply for 1GB data.

Etisalat’s Wiko Ridge mobile customers will be able to enjoy speeds of up to 150Mbps on the telco’s 4G LTE network, which covers nearly 90 per cent of the country, a statement said.

Khaled ElKhouly, chief marketing officer at Etisalat, said: “Etisalat continues its leadership in the smartphone market in the UAE with the launch of the latest advanced smartphones, meeting needs of all customers segments through innovative options. The added value for our customers is the competitive mobile packages and offers, not to mention the high-quality experience enabled by our nationwide, high-speed mobile networks.”

Zoff Khan, CEO, EMS, said: "Our partnership and this initiative with Etisalat helps EMS fulfil the promise of providing mobility through high quality, premium finish smartphones to a wide subscriber network base at an affordable value offering. Wiko smartphones are backed by a strong local after sales support service. EMS is committed to enabling mobility through the best technology and devices in the market through its partners.” – TradeArabia News Service