Harman Kardon, a leader in home and car audio and video products, has signed an agreement with AJM Kooheji Group making it the official distributor for Bahrain.

The new partnership deal was signed by Harman Middle East sales and marketing associate director Anil Tiwari and AJM Kooheji Group chief operating officer Sanjeev Awasthi, reported the Gulf Daily News, our sister publication.

“Our partnership with AJM Kooheji provides a big platform for Harman products in Bahrain. We believe that we have the necessary mix of products which will suit every consumer and music lover,” said Tiwari.

Awasthi said this partnership between the two major brands will create history in the Bahrain market.

“Harmon Kardon being the pinnacle product in the music world and AJM Kooheji Group being one of the best retailer's in the Middle East, music lovers will soon see new and refreshed trends in the market,” said Awasthi.

Harman Kardon will be widely distributed to all leading hypermarkets, supermarkets and retailers with the full line-up of products including JBL, Harman Kardon and AKG. – TradeArabia News Service