Samsung Gulf Electronics has reported a 10-fold increase in sales of its ultra-high-definition (UHD) televisions last year, compared to 2013.

The leap points to the country’s growing appetite for 4K technology, and signals the success of Samsung’s 2014 line of UHD TVs in the market, said a statement.

The newly released sales figures for the year also revealed that Samsung achieved a market share of 46 per cent in the TV segment during the fourth quarter of 2014.

Vinod Nair, head of TV Business, said: “Market dynamics played to our strengths in 2014, and these figures support that. Consumers really began transitioning from Full HD to UHD last year, and our unique combination of innovative technologies and premium features got buyers excited about the possibilities of 4K technology.

“The Curved UHD TV, in particular, was the first to deliver cinema-style viewing to consumers in their very own homes, and consumers have really embraced our people-inspired design.”

The sales of UHD TVs now comprise almost a quarter of Samsung’s overall business, according to the company’s senior executives, and that number is expected to increase this year with the arrival of the next generation of UHD TVs, the statement added. - TradeArabia News Service