Majid Al Futtaim, a leading shopping mall, retail and leisure pioneer across the region, plans to open 30 new stores across the region by 2019 in partnership with Authentic Brands Group.

The fashion retailing arm of Majid Al Futtaim, first introduced Juicy Couture to the Middle East in 2007 with a boutique in Dubai. Today, the luxury lifestyle brand is its best performing label with 19 freestanding stores in the UAE, Saudi Arabia, Lebanon, Kuwait and Bahrain.

Majid Al Futtaim Fashion is now the master retail and wholesale distributor for the brand in the Middle East.

As the appointed exclusive distributor for the region, the company will aim to create a harmonised brand presence across its point-of-sale networks including boutiques, shop-in-shops and wholesalers.

"We are committed to growing Juicy Couture in key global markets and the Middle East is a major component of that growth," said Jamie Salter, the chairman and CEO of Authentic Brands Group.

"We have aligned with Majid Al Futtaim Fashion, the wholesale and distribution leader in the Mena territory," he stated.

"Juicy Couture is one of Majid Al Futtaim Fashion's most established and best-performing labels in our portfolio, having created a thriving business for the lifestyle brand in the region," remarked its CEO Rajiv Suri.

"Taking on the position of master distributor for Juicy Couture in the region, demonstrates our leadership and expertise in fashion retailing. We look forward to working with ABG to significantly grow Juicy Couture's presence in the Mena market over the coming years," he added.   

The Middle Eastern consumer will benefit from access to Juicy Couture's unique, Los Angeles-inspired collections, having a greater selection of apparel to choose from and consistency in pricing across all locations.

According to Suri, MAF Fashion is focused on the brand's expansion strategy by opening new Juicy Couture stores with a recent opening in Yas Mall, Abu Dhabi.

This month Juicy Couture debuts in Qatar in Lagoona Mall, Doha and is slated to open a number of stores in Saudi Arabia in 2015, he added.-TradeArabia News Service