Tecbuy, a leading retail management enabler in the Middle East, has launched a new ‘Store-in-Store’ (SiS) concept at the newly-opened Virgin Megastore in Yas Mall in Yas Island, Abu Dhabi, UAE.

The move is part of the company’s efforts to expand its SiS concept—improving on its offer of a unique shopping experience while a giving them an edge over other consumer electronic shops in malls where their SiS stores are also located, said a statement.

The new SiS outlet continues to feature signature products and items that ‘tecbuy’ carries like smartphones, tablets, navigators, DSLR cameras, mobile accessories, lifestyle products and other gadgets, it said.

The store is located inside the UAE’s largest Virgin Megastore branch, which spans out to two floor areas.

The ‘tecbuy’ section of the store comprises seven tables and a wall unit stand—also incorporating a 50-sq-metre Samsung dedicated IM zone.

The area features 'tecbuy’ portfolio of products coming from leading brands such as Asus, iPhone, Lenovo, Razer and Jabra.

Mahmoud Majed, marketing manager, ‘tecbuy,’ said: “Over the years, we have received a huge positive consumer response for our SiS concept, which is not only unique but also geared at giving our customers a more satisfying purchasing experience.

“This new outlet in Yas Mall looks towards driving in more clients from the UAE capital and is part of the ongoing efforts to become a highly preferred store of choice for purchasing the latest in IT and Mobile gadgets.”  

Toufic Eido, regional channel manager, Virgin Megastores, said: “We are, yet again, achieving a new level of consumer lifestyle environment by featuring a one-of-a-kind shopping experience inside our new concept in Virgin Megastore Yas. This includes several attributes that have never been seen before in any retail store such as a slide from the mezzanine floor to the first floor.

“Having ‘tecbuy’ alongside our new concept plays a big role in our move to elevate our standards as the SiS themed outlet is known to cater to all the needs of our customers seeking  IT, telecom, cameras and other modern gadgets.” - TradeArabia News Service