Kcal, the healthy fast food brand headquartered in Dubai, will launch the first step of its ambitious expansion plan, by opening the brand’s first flagship outlet in Egypt this December.

Mark Carroll, Kcal’s co-founder, said: “Egypt is an important market for us, and we are keen to replicate abroad the model we successfully developed throughout the UAE. We could not have selected a better time for our introduction to Egypt’s consumers, as the country has resumed its march forward on the path to recovery”.

The brain-child of Mark Carroll and Andreas L Borgmann, two passionate and dynamic entrepreneurs, Kcal quickly rose to prominence within the industry, delivering on what customers were looking for. Breaking away from the traditional fast-food offerings, Kcal’s platform is a radical change that has seen customers embrace enthusiastically the wide selection of calorie-controlled healthy fast food available on their appealing menu, either in their outlet network or through Kcal Extra, the parallel bespoke delivery service business pillar, presently serving thousands of meals per week.

Borgmann said: “We know Egyptian consumers will embrace our healthy nutrition, healthy living philosophy, this significant expansion step will soon be replicated throughout the region as we intent to bring our message and our offer globally”.

The co-founders have plans for Kcal to open franchises in Qatar, Saudi Arabia, Bahrain and Jordan in the following year. - TradeArabia News Service