New Era in Mideast distribution deal with Al Boom
Dubai, June 18, 2014
New Era, an international lifestyle brand with a sports heritage, has signed up Al Boom Marine, a leading provider of leisure and lifestyle service, products and accessories across the UAE and the GCC, as its new official Middle Eastern distribution partner.
Effective from January next year, Al Boom Marine will exclusively handle the Middle Eastern distribution of New Era project in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman and Lebanon, in line with the release of the Spring 2015 collection, said a statement.
Paul Gils, New Era’s vice president EMEA, said: “We are delighted to be partnering with Al Boom Marine for the continued distribution of New Era across the Middle East, effective January 2015. We have plans for active growth across the Middle East over the coming seasons and this new partnership is an integral part of our expansion plan.
“To date, New Era has been working with Dubai Desert Extreme (DDE) as our regional distribution partner, and we would like to thank Shahriar Khodjasteh and his team for their continued support.”
The New Era Cap Company retains global distribution rights to all brand assets and ownership, design and production, the statement added. - TradeArabia News Service
