Canon Middle East, a global leader in imaging solutions, has partnered with International Agencies (Intercol) to launch the first exclusive Canon showroom and state-of-the-art service centre in Bahrain.

The agreement comprises Canon's complete portfolio of innovative products for both consumers and the workplace, reported the Gulf Daily News, our sister publication.

The partnership with Intercol is part of Canon's drive to introduce the latest products, processes and technology to the country.

Intercol has the reach, resources and infrastructure in place for the distribution of consumer products to multiple channels and retailers and with strong customer service will apply its expertise to training in direct sales and support of office products.

"The agreement with Intercol will allow us to further expand our offerings across the region," Canon Middle East managing director Anurag Agrawal said.

"The organisation's strong local presence and proven track-record will ensure that we are providing the high quality, technologically advanced products required across all industries.

"The newly dedicated showroom and service centre in Bahrain will provide customers the opportunity to receive direct advice on products from Canon professionals.

"The variety of solutions available to the market will span from individual imaging needs to office systems.

"The opening of the new branch demonstrates our commitment to get closer to our customers and meet their demands through diversifying our business offering," he added.

The first Canon Showroom in Bahrain is located in Zinj, Manama and the service centre designated for Canon products is located in Mina Salman Port.

"Intercol has grown over the years by partnering with the most reliable brands to meet the needs of both consumers and business customers in Bahrain," Intercol director Abdulrahman Ali Alwazzan said. – TradeArabia News Service