CrediMax, a leading credit card issuer in Bahrain, has launched a new 'Choose your colour this year!' promotion under which customers can win a Lexus ES 350 and a daily cash prize of $500.

To take part in the promotion, CrediMax cardholders have to use their cards within and/or outside Bahrain for their purchases of goods and services, reported the Gulf Daily News, our sister publication.

Participants can will get to double their chances by using an accumulated amount of BD10 ($26.3) per day under the campaign, which runs till December 31.

In return for using the credit card for an accumulated amount of BD500 each month, participants will be eligible for a draw on a Lexus ES 350, said the report.

Under the 'Choose your colour this year!' campaign, the monthly prize winner can choose his/her preferred colour from the 2014 Lexus ES 350 offered, and also get entry into the grand prize draw of a 2015 Lexus LS460L at the end of the year.

An accumulated spend of BD3,000 through the year will also enter participants into the grand prize draw.

"This year's campaign is one of the largest in the Bahrain market and we aim to provide valuable benefits to our well-deserved customers," remarked CrediMax chief executive Yousif Ali Mirza.

 "We promise that this will be a year coloured with joy and happiness, with several promotions and programmes to look forward to," he added.-TradeArabia News Service