Nikon has unveiled its first entry-level DX-format digital SLR camera in the region, with Wi-Fi and GPS functions incorporated within the camera, enabling photographers to share photos directly within seconds.

The camera is the ideal transition to digital SLRs with an automatic mode as well as several scene modes suitable for various activities and occasions, a statement said.

The D5300 also simplifies other aspects of photography; it has a new Expeed 4 processor, which allows post production of photos to be done on the camera without needing to be downloaded into the desktop, thus saving time and cost.

The Nikon D5300 is available in three colours (black, red and gray) at Dh3,999 ($1,088).

“Nikon is known for producing the highest quality cameras to capture long-lasting memories,” said Narendra Menon, regional head Sales and Marketing, Nikon MEA.

“The D5300 is a camera that offers superior quality photos matched with convenience. It is the perfect modern day camera for anyone, whether a family who simply want to snap stunning images or teenagers who can enjoy a professional camera without worrying about the cost.”

Takashi Yoshida, managing director Nikon MEA, said: “Nikon has been growing steadily in region, with business doubling in the past three years. From August 2013 onwards, we have achieved No. 1 market share in value of digital cameras, which include both DSLRs and point-and-shoot cameras. We’re very proud of reaching this milestone, and look forward to keeping up the momentum in 2014.”

“The popularity of DSLRs is increasing on the back of their affordability, compact size and superior-quality pictures when compared for point-and-shoot cameras,” he explains, “In addition to the cameras, retailers also view lenses and other accessories as fast-growing sections with rising demand,” Menon added. – TradeArabia News Service