MMD, the brand license partner for Philips displays, and AOC, the manufacturer of AOC range of displays, have signed a distribution deal with top UAE-based retailer Jumbo Electronics.

Through this strategic partnership, Jumbo Electronics will offer AOC products in UAE, Oman, Bahrain, Kuwait, Qatar and Iraq, while also distributing Philips products in Oman, Bahrain, Kuwait, Qatar, and Iraq.

"In line with our corporate objectives and commitments to our customers, AOC-MMD continues to forge strategic relationships with leading distributors, such as Jumbo Electronics, that extend our market reach," said Vineeth Sebastian, regional sales director-MEA at MMD and AOC.

"Jumbo Electronics has a tremendous network of resellers and sub-distributors, and a strong history of delivering quality products and solutions that address the critical challenges faced by customers, when it comes to display products.”

According to Sebastian, the partnership will also focus on channel development, and corporate and in-retail market in assigned countries.

“This will offer more brand awareness and knowledge. While we plan to offer a wide range of AOC and Philips models, we know for sure that volume will come from entry level models. Once that happens, we will slowly push for B2B models,” explained Sebastian.

Rajesh Aiyar, deputy general manager for ITD at Jumbo Electronics said: “We are very pleased to have reached this agreement with AOC-MMD, to sell and market AOC and Philips range of display products.”

“This partnership demonstrates Jumbo Electronics’ commitment to provide the best display solutions currently available, and enables us to focus on developing our portfolio with the next generation products,” he added. – TradeArabia News Service