More than 100 leading companies from the Australian state of Victoria will showcase their products and services during their visit to Dubai, as part of a trade mission next month.

The third Super Trade Mission to the Middle East, which will start on February 22, will see leading figures from the Victorian government accompany representatives from the state’s broad ranging industries, including food, agribusiness, water, infrastructure, higher education, vocational education and marine industries.

John Butler, Commissioner to the Mena region and Turkey, said there is significant potential to grow and develop trade relationships with the region, which is already one of the largest export destinations for Victoria’s goods and services.  

“The Mena region is a priority trade market for Victoria and the government’s A$62.6 million ($55 million) International Engagement Strategy has identified wide-ranging opportunities for Victorian exporters in the region,” he said.

“The Super Trade Mission aims to both showcase Victorian companies, services and goods, and also to foster mutually beneficial dialogues and partnerships between industry leaders in Victoria and the Mena region.”

The trade mission will include time in the United Arab Emirates, where a selection of companies will also participate in Gulfood; Saudi Arabia, Oman and Turkey. - TradeArabia News Service