Rasasi Perfumes, a leading fragrance brand in the region, will showcase its wide range of Oriental and Western fragrances, including Oudh, Bukhoor and concentrated oils at an upcoming exhibition in Kuwait.

The Kuwait International Perfumes and Cosmetics Exhibition will run from December 25 to January 4, said Rasasi in a statement.

"As a leading brand, Rasasi aimes to tap into the growing perfume market through enhanced retail presence in the region," said a senior official.

The purchase of perfumes by GCC residents average at $334 per person, with the consumption of cosmetics and fragrances in the region with one of the highest per capitas in the world, remarked Salim Kalsekar, managing director.

“The demand for fragrances and perfumes in Kuwait is driven by high disposable incomes, a young population and a growing lifestyle trend in the country," he stated.

“The exhibition also offers us the opportunity to interact with our partners, importers and network for our business growth across the country and beyond,” Kalsekar added. - TradeArabia News Service