Panasonic Marketing Middle East & Africa, showcased its comprehensive line-up of industry leading total business solutions, at its first ever Systems Solutions Exhibition in Africa.

Panasonic’s high-end industry solutions are tailored specifically to meet the needs of regional businesses, and support the diverse industry verticals across the African continent, said a senior official while speaking at the launch held in Safari Park Hotel in Nairobi, Kenya.

The event was attended by Panasonic’s key business partners from the African continent, along with its representatives besides Yorihisa Shiokawa, the managing director, Panasonic Asia Pacific, and Masao Motoki, the managing director, Panasonic Marketing Middle East & Africa.

Speaking at the exhibition, Shiokawa said, "Africa is an emerging market, and the widespread reform across the country has resulted in an ever-improving business environment, and this together with other factors such as increased infrastructure investment and commodities boom have contributed to the doubling of the economy over the past decade."

"We as Panasonic are committed to being part of this development process that the country is witnessing and this exhibition is part of one such efforts to reiterate our commitment to the African markets," he added.

The products showcased at the exhibition comprised Panasonic’s business solutions like telephones, faxes, office automation solutions, educational solutions like Panaboards, High definition communication solutions, network and analog products, home security products, batteries and lamps, air conditioners, and a host of eco solutions like ventilating and ceiling fan, and air purifiers.

The company plans to actively promote and create new business-to-business (B2B) and business-to-governments (B2G) opportunities in Africa, while continuing to sustain its products in the traditional B2C business sphere, said Shiokawa.
 
Panasonic offers a wide range of products from home appliances to beauty care products, to eco solutions and Audio Video products and automotive and industrial systems.

The interesting line-up of business solutions showcased at the exhibition, reiterates Panasonic’s strength and commitment in the region moving forward.

“Through our “Made for Africa” project, we are committed and focused on increasing our footprint across the African continent by providing access to our technologically superior and advanced products," said Motoki.-TradeArabia News Service