The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is set to host the Middle Eastern edition of a programme to build capacity in internationalisation and competitiveness in Brazilian organisations.

The Inter-Com Middle East, to be held from November 4 to 7, is targeted at entrepreneurial leaders and executive officers, said a statement. It is being organised in partnership with Fundação Dom Cabral (FDC), a Brazilian business school that focuses on executive and company development.
 
The goal of the programme is to assist Brazilian companies which are at an advanced stage with regard to their expansion overseas, develop a consistent internationalisation strategy.

The event will also serve as a platform to help companies get an in-depth understanding of various aspects of conducting business operations in the Middle East, including the region’s financial system and the cultural sensitivities.   
 
A range of relevant topics, mainly those related to access to credit lines and investments in the region, will be addressed during the lectures.

Participants will also be updated on the challenges to consolidate the presence of Brazilian companies in Middle Eastern markets and on the requirements to establish a business in the region.

“The programme will prove extremely beneficial to Brazilian companies who are looking to tap into the numerous investment opportunities available in the region," said Mauricio Borges, president of Apex-Brasil.

"It will serve as an ideal platform for participating entrepreneurs to learn more about best business internationalization practices that were aimed at Middle Eastern markets, exchange experiences with peers that already operate in the region, and to gather necessary market information based on the insights shared by scholars and business experts,” said Borges.

The programme will additionally feature lectures by scholars on internationalisation and corporate management in the Middle East, and representatives of Brazilian companies that already operate in the region will talk about their entry in the Middle East, sharing related mistakes and achievements. - TradeArabia News Service