Lufian, the global fashion retail brand, is participating at Dubai Summer Surprises (DSS 2013), in celebration of opening three stores in the UAE in just five months after the launch.

Lufian is one of 25 retail brands that entered the UAE market in 2012. Lufian now has three shops in Deira City Centre, Mirdif City Centre in Dubai and Al Wahda Mall in Abu Dhabi.

H2 Fashion, the sole representative of Lufian in the UAE and one of the leading regional fashion retail groups, said that the participation of Lufian in DSS 2013 is aimed at boosting the rapidly growing presence of the brand in the UAE market.
 
According to H2 Fashion, the GCC franchisee company, plans are in place to launch more stores in during the year.

Hany Abu Omar, managing director, H2 Fashion said: “Lufian is a significant entrant to the UAE market that made its debut through H2 Fashion in late 2012. The three stores currently in operation are attracting good footfall in Dubai and Abu Dhabi. We are in talks with major malls to open new stores across the UAE.”

Abu Omar emphasised the importance of festivals like DSS in boosting the retail industry. This was validated in a recent report released by CBRE, which shows that Dubai has retained its position as the second most important international retail destination globally, just behind London.

Lufian is offering sales discounts of 25 to 50 per cent until the end of DSS on July 7.

H2 Fashion operates 17 shops in the UAE, with a target to reach 25 shops in the UAE and 45 in the GCC by 2014.

Distinguished by its casual elegance with touch of simplicity, Lufian specializes in offering a variety of men’s clothes and shoes. The brand targets customers aged between 25 and 45 years. – TradeArabia News Service