Brother International (Gulf), a leader in printing devices, has signed a strategic distributor partnership agreement with Hoshan Company Ltd (HCL), a leading workplace solutions provider in Saudi Arabia.

Under the terms of the agreement, HCL will distribute Brother’s wide range of printing & solutions products including colour laser and monochrome laser multi-function centres (MFCs) and printers and A3 ink jet multi-function centres (MFCs) and scanners through its 22 sales offices and showrooms spread across the kingdom.

“Over the last few months, the kingdom has marked a demand for more high quality printing & solutions products that can meet the requirements presented by the country’s corporate segment, SMEs and SOHO segments as well,” said Ghassan Odeh, chief executive officer of HCL.

“These segments have detailed their need for printing & solutions products that can drive in an increase in productivity, improved efficiency and savings from operational costs. Our newly formed partnership with Brother international will allow us to address this demand.”

HCL operates a total of 22 sales offices / showrooms and 30 maintenance centres across Saudi Arabia. The company offers turnkey solutions that effectively address the pressing organizational challenges of its diversified list of clients. HCL’s portfolio includes leading brands like Brother, Sharp, Konica, Minolta and other office-related products.

“This new distributor partnership with HCL proves to be both very timely and strategic as industry reports have positioned Saudi Arabia as one of the major drivers of growth for the region’s rapidly growing printing industry,” said Soichi Murakami, managing director, Brother International.

“We are confident that working closely with our distributors in the kingdom, which now includes HCL, will play a big role in our move to stir in more market shares and consolidate our industry leadership for Saudi Arabia in particular and the Middle East in general,” he added. – TradeArabia News Service