Eros Group, a leading distributor for consumer electronics in the UAE, in association with TCL, has announced the launch of Iron Man 3.

Eros Group and TCL have worked jointly to launch the Hollywood blockbuster through brand placement, joint promotions and authorised usage of creative elements in a 360 degree campaign, a statement from the company said.

TCL’s smart TV, the world’s largest 110-inch 4K full high-definition 3D LCD TV (UHD) panel, cloud technology and mobile handsets is featured in the movie

Niranjan Gidwani, deputy CEO, Eros Group, said: “It is a proud moment for all of us at Eros to announce the launch of TCL’s Iron Man 3 in UAE. Rajat Asthana who is the general manager of electronics & appliances business group, is handling the distribution in UAE, Oman, Bahrain, Kuwait, Kenya & Uganda.”

“With this move Eros Group is expecting to see huge demand for TCL products in the market. We would like to go ahead with such collaborations in near future. Eros Group has been associated with TCL for last four years and we look forward to a long collaboration. ”

Yi Hao, vice president, TCL Corporation, said: “We take huge pride in associating ourselves with Iron Man 3. It’s overwhelming to receive such an amazing response from the UAE market for all our products and we plan to introduce more diverse products in the portfolio. UAE is a key market in our business and we are investing heavily in the market.”

Eros Group is the official distributor of TCL products in the UAE and other key GCC countries of Oman, Bahrain & Kuwait and in the key African countries of Kenya & Uganda and has been associated for over four years.

TCL has a market share of 12 per cent in the UAE and is growing at a rate of over 50 per cent year-on-year. With this move, the expansion plans for TCL are robust. The association with Iron Man 3 will illustrate comprehensively the innovative products and strong capability of the group, widening the horizon of audiences from around the world. – TradeArabia News Service