Shoe Mart has announced it has added the 'Barbie' collection to its existing portfolio of brands across stores; a reflection of the iconic doll's trends and tastes.

The range, an inspiration of Barbie's key colours and styles, will be available across all Shoe Mart stores in the UAE, a statement from the retail company said.

The launch of the range was marked by a gamut of activities held at Shoe Mart Centrepoint store in Abu Dhabi Marina Mall and The Dubai Mall and is in sync with Shoe Mart's philosophy of championing latest styles at its stores.

Barbie is renowned has been recognised worldwide for the inspiration it garners to women of all images worldwide, from fashion to lifestyle, the statement said.

Manu Jeswani, CEO of Shoe Mart, said: "Shoe Mart strives towards showcasing brands and trends that cater to our audiences. In keeping with offering the very best to our customers, the Barbie range is set to create a precedence for us with the launch of its collection in store. We are certain our audiences will absolutely adore the collection."

The footwear from this range has pink shoes adorned with shimmer that all girls love, the statement said. For a more demure style, ballerinas come in funky artwork and linings styles. Pretty flats are full of leopard and Barbie’s accessories prints.

Sandals are tastefully decorated with shiny and silky bows and knots. The biggest star among Barbie shoes collection is the shiny flats jeweled with pearls and little heart and shoe, it said. – TradeArabia News Service