United Development Company, a leading Qatari public shareholding company, has appointed mSquared Shopping Centres as retail consultants for The Pearl-Qatar Island.

The consultants will work closely with the UDC management team to devise a holistic strategic plan for the mixed-use urban development, and will address issues of retail planning and merchandising, market positioning, anchor strategy and tenant selection for the various retail components on the island.

The plan will add substantial value through design review and identification of areas for improvement, which ultimately will translate into revenue optimisation, front-end cost savings, operational efficiencies and leasing momentum.

Ebrahim Al-Sulaiti, CEO, United Development Company, said: “MSquared’s retail expertise and vast network of established relationships in the regional and international retail community will add substantial value to our already well-developed retail and retail leasing operations.”

“This is a step towards creating a diversified shopping hub and repositioning the retail identity at The Pearl-Qatar from one that is perceived as being heavily upscale to the more comprehensive, welcoming, flexible and balanced shopping personality we’d like to have for the Island.”

“We are thrilled to accept the appointment and are looking forward to work closely with the UDC management,” said Rashid Doleh, co-founder of mSquared Shopping Centres. “The Pearl-Qatar is a unique waterfront development, which promises to provide the people of Qatar with a premier leisure and entertainment lifestyle destination.”

MSquared Shopping Centres is a retail services company co-founded by Rashid Doleh and Shahram Shamsaee. The company offers comprehensive retail development, leasing and asset management services. – TradeArabia News Service