Axiom Telecom, a leading distributor and retailer of mobile devices and telecom services, has launched the new Sony Xperia Z smartphone in Saudi Arabia.

The new flagship smartphone from the Japanese electronic pioneer is retailing for SR2,499 ($639), a statement said.

“So far there has been a great deal of enthusiasm for the Sony Xperia Z,” said Faisal Al-Bannai, CEO, Axiom Telecom.

“Saudi consumers demand the latest, most technologically advanced smartphones, and this is certainly proving to be a compelling option in a competitive market packed with innovation.”

The Xperia Z comes with a 5-inch Full HD 1080p Reality Display powered by the Mobile Bravia Engine 2 and inspired by Sony’s considerable TV credentials, a Snapdragon S4 Pro quad-core processor, a 13-megapixel fast-capture camera and 4G LTE capabilities.

The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, which is the world’s first image sensor with HDR (high dynamic range) video for smartphones. HDR technology gives clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.

Precision engineered with premium materials, Xperia Z introduces the OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides.

Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the high levels of dust and water resistance.

The smartphone is pre-loaded with the “Walkman”, Album and Movies apps, enabling a single access point with new ways to enjoy and share that content. One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs. – TradeArabia News Service