China-based ZTE Corporation (ZTE), a leading mobile handset manufacturer, is set to launch a new smartphone featuring Dolby Digital Plus in a wide range of ZTE smartphones and tablets.

The range will include the ZTE Grand Memo, the world’s first smartphone to be powered by Dolby Digital Plus technology, with a next-generation audio processing engine to deliver Dolby’s latest in sound technology. The smartphone will soon be available in Europe, according to a statement.

"Delivering a quality entertainment experience is key to meeting the needs of today’s mobile consumers,” said He Shiyou, executive vice president and head of the Terminal Division at ZTE. “By working with the world’s audio leader, Dolby, we can bring the rich, immersive audio experience envisioned by the music artist, film director, or sound designer to smartphone consumers wherever they go.”

The ZTE Grand Memo features a more realistic, immersive surround sound experience, crisp, clear dialogue, volume consistency, custom tuning by Dolby engineers and a power efficient solution, according to the statement.

Mike Chao, managing director, Dolby Laboratories Greater China, said, “Great sound is essential to great entertainment, whether you are enjoying your entertainment in the movie theatre, from your living room television, or on your smartphone. ZTE shares our commitment to great sound, and with the ZTE Grand Memo, consumers can now have a great entertainment experience anywhere they go.”

Dolby is an essential part of entertainment in the cinema and living room and is fast becoming the preferred way to deliver high-quality sound for mobile entertainment, he noted.

Dolby Digital Plus is developed for and embraced by artists, operators, carriers, and device makers worldwide and is now available on more than one billion products, including HDTVs, smartphones, tablets, PCs, game consoles, and Blu-ray Disc players, Chao said. – TradeArabia News Service