Axiom Telecom, a leading distributor and retailer of mobile telecommunications devices, accessories and telecom services, said excitement is building among its customer base ahead of the much-anticipated BlackBerry 10 announcement on January 30.

Seeing the surge in demand, Axiom Telecom is offering customers a chance to pre-order their BlackBerry 10 device from January 31, with the in-store sale date to follow soon after.

The UAE retailer will also offer pre-booking customers the option to get the new device delivered directly to their home or any other desired location as soon as it arrives.

Customer buzz for what promises to be one of the years’ top tech events is reaching fever pitch, remarked Axiom Telecom CEO Faisal Al-Bannai.

Al Bannai believes that Axiom Telecom will record strong sales figures for BlackBerry 10, and that customers will continue to benefit from an extensive and longstanding range of BlackBerry-focused value-added services.

He pointed out that affection and loyalty for BlackBerry remains as strong as ever in the Middle East.

"I’ve been interacting with customers every day for the past few months about the BlackBerry 10 launch and, having experienced the device first-hand, I have assured them to expect something special," said Al-Bannai.

"A real buzz is building among our staff as well, and we are doing all we can to ensure Axiom Telecom remains the go-to destination for purchase and support of what promises to be one of 2013’s biggest tech events.”

With 2,000 employees, Axiom Telecom is the Middle East’s largest mobile retailer, currently boasting a portfolio of 575 retail points and reaches over 3,742 points of sale across the region, said the official.

"In February 2011, Axiom Telecom launched the Middle East’s first one-hour repair guarantee for BlackBerry smartphones, and it is still the only company offering this service. A replacement is provided free of charge if the smartphone is not repaired within the hour," he added.-TradeArabia News Service