‘Harman house,’ a leading retail chain in home, professional and car infotainment in the Middle East, is expecting a 45 per cent jump in its sales during the Dubai Shopping Festival (DSF) which runs till February 3.

The forecast is attributed to the increasing demand for consumer electronics across the region in general and the UAE in particular., said a statement from the UAE retailer.

Harman Middle East’s positive outlook also complements its recent pronouncement that it is on track in achieving a target revenue of $400 million for the fiscal year 2013.

Industry analysts have pointed out that one important factor that will help drive retail growth is the pick-up in tourists visiting the UAE - bringing in an increased spending on consumer electronic goods.

In addition, product innovation and competitive price cuts have also been identified as key drivers for AV spending.

This DSF, customers visiting ‘Harman house’ stores will have the opportunity to redeem 10 to 40 per cent of the purchase value on any AV product in the store while also receive exciting gifts, said a senior official.

“We are excited about our participation in DSF 2013, which is being positioned as the largest and best yet. Moreover, we are seeing that the buying trend is still on the high and this year we are offering some unbeatable offers on products like flat screens & Smart TV’s, home theatre systems, docking stations and headphones,” remarked Amit Malani, the president, Harman Middle East.

"We are currently witness to a positive change in the consumer electronics segment and DSF 2013 will surely prove to be rewarding as well - with consumers seeking products that showcase quality products with better connectivity, performance, speed and the convenience to suit their lifestyles," he noted.

"During our participation at DSF we are focusing on giving more value to the customer for each purchase of our bundle offers and promotions," said Malani.

One of the key highlights of its DSF showcase is the world’s first docking station from JBL for the latest Apple devices bearing the lightning port connector and the first ever range of harman/kardon headphones.

The other products on offer include the lastest range of iPhone and iPod docking stations from JBL and harman/kardon priced in the range of Dh399 to Dh1999; headphones priced at Dh139; Samsung Flat Screen TVs (32-inch models) priced at Dh1199 and home theatre systems priced at Dh1999.

Aside from the value back offer, ‘harman house’ is also offering exciting bundle offers by giving away items like iPad Mini, Bluetooth Adapters and AKG Wireless Headphones.

"Customers can also be able to enjoy some exclusive offers on selected Samsung flat screens, wherein customers who buy one LED TV, get two Samsung TVs free," he added.-TradeArabia News Service