Eros Group, a leading distributor of electronic brands in the Middle East, has been voted a SuperBrand for 2013 by the SuperBrands Council UAE - the world's largest independent brand arbiter.

Following a comprehensive evaluation process, only exceptional brands that reach the requirements set by the UAE Superbrands Council are awarded the title, a statement from the group said.

Eros Group is the sole distributor of world-renowned brands Samsung, Hitachi, Candy & TCL and one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East which currently has a total of 30 retail outlets in the UAE with further 5 outlets set to open in 2013.

Deepak Babani, CEO and Niranjan Gidwani, deputy CEO, of the company accepted the recognition on behalf of the entire team. “It is a very proud moment for us today to have this title bestowed on us for the third consecutive year in a row. Our hard work as a team has paid off and it will encourage us to further enhance our service and expand reach. It gives us immense pleasure to accept this award.”

The SuperBrand status is assigned to a company or a brand based on market dominance, quality, trust, longevity, accounting practices, goodwill, customer loyalty and market acceptance.

The SuperBrands organisation, which began in 1994, analyses the history and strength of different brands in over 40 countries and is universally commended for being an arbiter of branding excellence.

Eros Group has completed 45 years of operation in the UAE and markets the Hitachi range of electronic and home appliances, Samsung mobile phones, IT & digital products, Lennox air conditioning products, Aiphone intercoms and security systems, Candy home appliances, TCL and BenQ products followed by Linksys by Cisco, Sonos wireless music systems and Case ID personalised mobile covers. – TradeArabia News Service