Emax, one of the largest electronics store in the Middle East, has been recognised as the ‘Most Admired Retailer of the Year’ in the consumer electronics category at the annual Retail Middle East Awards 2012 held recently in Dubai.

Part of the Middle East Retail Forum, a distinct platform for leading retailers in the Middle East, the coveted annual awards were presented to the top performing retailers from the region across 22 categories.

Emax was recognised for its outstanding performance in the consumer electronics category and for its innovative approach towards connecting with its consumers, a statement from the company said. The award was given at a ceremony held at the Ritz Carlton DIFC, Dubai.

Receiving the award, Neelesh Bhatnagar, CEO Emax, said: “We are honoured to receive this prestigious award. Retail is one of the fastest growing sectors in the Middle East and with the rising demand for consumer electronics in the region, the industry is evolving at an extremely rapid pace.”

“Since the beginning of our establishment in 2006, we have worked relentlessly to build trust in our brand. Our partners and consumers have contributed significantly to the growth of Emax over the years and we will continue to strive hard to ensure that the customer remains at the center of our business.”

Emax has been named a UAE Superbrand for 2011 and 2012. Earlier this year, it was also named ‘Retailer of the Year’ and ‘Best Electronics & Entertainment Store’ by Mall of the Emirates. – TradeArabia News Service