Max, a leading fashion retail chain and part of Landmark Group, has launched its new summer collection of apparel and accessories at its stores in Kuwait.

The Holiday Shop Collection, featuring tropical prints and florals, offers maxi dresses, blouses, kaftans, halter tops, skirts to leggings with a variety of standout prints.

The new Channel Safari Chic highlights belted linen shirt dresses and tunics in both classic white and dazzling colors, including coral and lime. Paneled, A-line linen skirts; floral printed linen shirts and blouses; and the classic linen trouser are also part of the collection.

The Aztec and tribal trend are also strong this season with an array of colors including paprika orange and cobalt blue, a statement said.

Key items include the Aztec print in hi-low hem dresses, halter neck maxi dresses, kaftan style blouses with cut-out sleeves, printed tie front tops, graphic tees with placement prints, and of course the ever-trendy harem pants and palazzo also coming in solid colours.

Key items in the range of fabrics like broidery anglaise, eyelet embroideries, and cotton crochet lace, include the broidery anglaise dress and blouse, crochet lace trimmed shrug, and the tiered maxi skirt.

Menswear at Max this summer includes on-trend shades, bright graphic tees with surf themes, muscle tees, solid and striper polos and surfer shorts.

It is a season for stripes; pick your tee tops and jerseys in stripes and pattern blocks as your latest additions. Choose from our vast selection of on-trend graphics that reflect surf, photographic, cityscape, varsity, and urban themes.

Linen is big with summery tops and trousers, while shorts are available in the long plaid style, surfer, and classic cuts in washed fabrics and saturated brights. They can be matched with casual plaid shirts or graphic tees.

The Infant Boys collection introduces the Mini Men, Monkey Surf, and Jungle Jim Key in vibrant reds, citrus yellows, apple greens, and blue hues. An extensive range of all-over printed shorts and T-shirts with fun graphics is also available.

Think Tropical, Secret Garden, and Nautical themes are part of the Infant Girls collection that come in a range of purple, orange, candy pink, and soft blue hues. The lines include Pretty A-line woven tops with cute trim details and bows in a variety of patterns and colors, as well as woven top and bottom sets in matching combinations.

The 2-8 Boys features the Think Sea Explorer, Construction, Wind Surfing, Safari, and Varsity styles in classic blues, reds, and yellows, punctuated with accents of greens. The 2-8 Girls offers the tropical, butterfly, and floral themes with a fun palette of pinks, reds, yellows, and oranges teamed with cool blues and greens.

For the 8-14 Boys summer range, key themes include music, surfing, varsity, and skate jam. The 8-14 Girls line consists of themes like the Bohemian Charm, Gypsy Chic, and Tropical. Key colors for the season are chalky pastel hues of yellows and dusty pinks teamed with a more neutral palette. – TradeArabia News Service