Panasonic has introduced the world’s first tropical inverter air conditioners which are designed to specifically meet the climatic challenges of the Middle East.

The new range of air conditioners comes with the smart inverter compressor, which are powerful, fast and extremely energy efficient. With searing temperatures in the region, the new technology has made it possible for an 18000 Btu air conditioner to reach up to 22000 Btu, and a 24000 Btu model to reach up to 27000 Btu, based on the requirements resulting in faster cooling.

Furthermore, the new technology precisely manages the speed of the compressor, resulting in up to 30 per cent less energy consumption compared to a non inverter model.

The existing Econavi feature has also been upgraded with the addition of the sunlight detection system, which will help the AC control its cooling based on ambient light conditions .In addition to the Econavi and Intelligent Inverter features, the deluxe non-inverter models also come with the new nanoe-G air purifying system that utilize ions and radicals to purify the air in the room.

It works effectively on airborne impurities and fabric, ensuring a cleaner living environment, a statement said.

“In keeping with our goal of becoming the No.1 Green Innovation Company in the electronics industry by 2018, these new models will not only add to the comfort of our consumers, but will also help reduce power consumption and further empower individuals to save energy easily and contribute to the environment,” said Nuri Hero Ohara, marketing general manager at Panasonic Marketing Middle East Saudi Arabia Office.

“We are confident that this power-saving, eco-friendly air conditioning product will significantly appeal to Middle East consumers who share Panasonic’s ambition to realize a green and sustainable future for the countries in the region."

Majed Majbour, Alesayi Electronics executive manager, said: “Thanks to the innovative technologies and superior quality of Panasonic products combined with Alesayi Electronics’ in-depth knowledge of the Saudi market and the needs of our customers, we are winning increased market share and seeing strong growth of the Panasonic brand.” – TradeArabia News Service