Harman house, a leading retail chain in home, professional and car infotainment in the Middle East, will offer a 10 to 40 per cent value back through bundle offerings of high-end home entertainment products at the Dubai Shopping Festival (DSF) 2012.

The demand for consumer electronic goods and appliances in Dubai remains strong, with sales expected to peak at $3.97 billion by 2015, according to a recent report from the Dubai Chamber of Commerce and Industry (DCCI).

Harman House is upbeat in targeting 40 per cent sales increases during the month-long run of the festival, which will be held from January 5 to February 5. The outlook also complements its direction towards achieving its target of over $300 million in revenue for the fiscal year 2012, a statement from the company said.

The increase has been driven by popular electronic devices such as LED and 3D TV sets, blu-ray DVD players, 3G handsets, smartphones, and computers, and has directly increased the demand for home theatre systems, headphones, docking stations and feature-rich audio products, the statement said.

Recent consumer market reports have also shown that consumers across the region have demonstrated a demand for versatile yet high-quality options for the multitude of applications and devices they deal with on a day-to-day basis.

Amit Malani, president, Harman Middle East, said: “Today’s consumers have demonstrated a key shift in buying preferences with the emergence of new marketing techniques like online global launches and product information that can easily be accessed on your phone or your laptop. Consumers are now learning more about the products they purchase, its technology and features, cost, value add-ons and benefits.”

“For the 2012 DSF the price of a 32-inch LED TV will start at Dh1,399 ($381) and above, while home theatre systems will start at Dh2,299 ($626) and above,” Malani said.

The company is focused on the Harman Kardon BDS series, which are the latest additions to its integrated line of home entertainment systems and the JBL OnBeat Extreme, a high-performance wireless speaker dock equipped with Bluetooth wireless technology.

The retail company’s participation at DSF 2012 follows the recent announcement of its ‘Beautiful Sound’ campaign, which is touted to be its largest ever ad campaign, the statement said.

It earlier launched the ‘Hear the Truth’ brand campaign for JBL, with ads featuring Maroon 5 and AR Rahman. Additional prominent artist agreements will be announced in 2012, it said. – TradeArabia News Service