Jeetek, a global distributor of lifestyle technology products, said it plans to launch a range of innovative products such as wireless cameras, chargers and underwater cameras in the region.

These lifestyle technology products have been manufactured by UK-based Thumbs Up, which has been aggressively focusing its R&D initiatives on the Middle East, said a statement from Jeetek.

It is the exclusive distributor of products manufactured by Thumbs Up including chargers, wireless cameras, underwater cameras, TV digital photo key ring, neon travel alarm clock and other novelty items.

The company aims to develop new and innovative product offerings that satisfy the distinct needs and the growing appetite for lifestyle technology gadgets in the region, said a senior official.

"The Middle East has a good growth potential for a new range of lifestyle technology products and we are therefore realigning our growth strategy to take advantage of Thumbs Up’s extensive R&D capabilities," remarked Jihad El Eit, CEO and founder of Jeetek.

"Jeetek has also been providing invaluable information to support Thumbs Up with new product ideas as we aim to jointly introduce more technology solutions that match the unique lifestyle preferences of consumers in the Middle East," he noted.

"Moreover, Thumbs Up has been aggressively investing in research programs to identify new trends, enabling us to preempt market demand and thereby giving us a clear competitive edge in the regional market," he added.-TradeArabia News Service