Dubai-based Splash, a leading fashion retailer and part of the Landmark Group, opened two new stores in Dubai and Abu Dhabi to mark UAE’s 40th anniversary celebrations.

The multi-brand format with a cosmopolitan look and feel of the two stores in Outlet Mall, (Dubai) and Bawabat Al Sharq Mall (Abu Dhabi), will cater to various age groups of chic and stylish audiences and up the ante in terms of customer engagement and satisfaction.

“Splash has always tried to be within reach of its consumer past, present and future and each of our store locations are strategically identified keeping in mind the fashion quotient of the audiences,” said Raza Beig, CEO, Splash.

“Our store in Abu Dhabi is located in the up and coming affluent Baniyas district which is home to a large Arab population allowing us to tap into a new market while Outlet Mall provides an opportunity to tap into the value conscious yet fashion-savvy market.”

The Bawabat Mall store follows the “boutique” concept format which has been successfully explored by the brand in its Dubai Mall, Ibn Batuta and Al Ghurair stores and is also the new store strategy going forward.

The format is trend oriented, highlighting similar collections which make navigation and shopping in Splash stores an enjoyable experience, a statement said.

The Outlet Mall store on the other hand features a wide selection of different Splash brands at great prices, it added. – TradeArabia News Service