Build-A-Bear Workshop launches Erik
Manama, November 24, 2011
Erik, the newest “Happy Feet” character, taps his way into Build-A-Bear Workshop stores this holiday season just as the sequel, “Happy Feet Two,” arrives in movie theatres.
Build-A-Bear Workshop, the interactive entertainment retailer of customised stuffed animals, has now introduced the most loved penguin who promises to take one along for a musical song and dance adventure journey, the company said.
This cute and loving son of Mumble, the world’s most famous tap-dancing penguin, is sure to top every kid’s wish list. Kids can now enjoy the movie with their favourite penguin Erik as they can make their furry friend at Build-A-Bear Workshop stores in Dubai, Bahrain and Kuwait, it said.
“Happy Feet Two” in 3D is scheduled to arrive in theatres on December 8.
Build-A-Bear Workshop is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide.
Build-A-Bear Workshop opened its first store in Dubai at Dubai Festival City in September 2009, followed by Dubai Marina Mall in November 2009, Bahrain City Centre in April 2010 and The Avenues Mall Kuwait, June 2011. - TradeArabia News Service