Jeetek, a leading distributor of lifestyle technology products, recently signed an agreement to be the official distributor in the Middle East of UK-based manufacturers Thumbs Up and STK brand from Santok.

Jeetek will be supplying Thumbs Up and STK products to leading power retailers in the UAE, including CompuMe, Carrefour Express and Virgin Megastore.

“We have witnessed an immense growth in demand for lifestyle technology products in the region, which has opened fresh opportunities to sustain our long-term expansion plans,” said Jihad El Eit, CEO and founder of Jeetek.

“Through our partnership with Thumbs Up and Santok, Jeetek is pioneering a new and exciting way of catering to the technology needs of consumers in the region, introducing original and innovative lifestyle technology products that deliver true value to our customers.”

“Our strategic alliance with Thumbs Up and Santok will certainly contribute in bolstering our stronghold in key growth markets such as the UAE, which has been one of the most profitable destinations for our products. Jeetek will build on the success of this partnership to continue to look for new opportunities to deliver premium-quality offerings and reinforce our reputation as the premier distributor of lifestyle technology products in the region,’ he added.

Jeetek will be distributing several products manufactured by Thumbs Up, including chargers, wireless cameras, underwater cameras, TV digital photo key ring, neon travel alarm clock and other novelty items.

Jeetek will also distribute the latest Santok branded products such as a wide array of accessories for the iPad, iPhone, Bluetooth devices, Blackberry and portable music players, a premium selection of screen protectors and other consumer electronics products.

Consumer electronics expenditure in the UAE has been projected by analysts to reach $3.1 billion in 2011 and further increase to around $4 billion by 2015. – TradeArabia News Service