Intersport, an Al-Futtaim group company, has launched a new concept store in Dubai Festival City, which centres on the layout of products by sport rather than by brand or by product type.

The new store caters to all levels from beginner to athletes, a statement said.

A customer passionate about running, will find shoes, socks, heart rate monitors, caps, nutrition products and related services, including a Foot Scan technology to identify the correct shoe fit and a professional treadmill to test the shoe on, all located in one dedicated section of the store.

“At Intersport we are committed to giving our customers the best products by the best brands at the best prices. Our experts are always ready to help our customers select the shoes, apparel and equipment that best meet their individual needs,” said Christophe Altabas, general manager, Intersport.

“With our new store concept, we are going to delight our customers and bring our brand manifesto of ‘Sport To The People’ to life. This is a significant step for Intersport in the UAE and ties in with our regional development plans which will place our brand at the forefront of the market as the world’s biggest sport retailer,” he added.

The new Intersport store carries an extensive range of specialist equipment and apparel from well-known brands for many indoor and outdoor pursuits including fitness, gym equipment, tennis, squash, badminton, table tennis, mountain, road and kids' bikes, soccer, rugby, basketball, volleyball, camping, climbing adventure, swimming, diving, water sports, scooters, skates, sunglasses, sports nutrition and triathlon, the statement said. – TradeArabia News Service