HTC Corporation, a leading mobile phone company, recently signed a distribution agreement with Tab Communications and Technologies, a major distributor of leading brands in Jordan.

Tab will be the official distributor for HTC’s Sensation, Incredible S, Desire S, Wildfire S and the newly launched ChaCha brands of mobile phones.

“Tab Communications and Technologies have joined hands with us to help us creatively market our ground-breaking range to the Jordanian market, and eventually act as pivotal platform to help us move and branch out into the Levant market,” said Mohamed Kais Zribi, regional manager, HTC Mena.

“Tab is a reputable and trusted brand, and are widely-recognised as influential distributors in Jordan. We are pleased to tie up with the best there is and with them we are committed to bringing world class smartphones to consumers in the Jordanian market.”

“At HTC, ‘Quietly Brilliant’ is more than just a motto to us; it’s the way we do things. It means that we don’t just deliver the same old phones; we innovate from scratch bringing to our customers unique original designs that truly suit them,” Zribi continued.

“HTC is making the integration of multiple platforms a reality through technology. We are extremely excited to be collaborating with Tab Communications and Technologies and are certain this new venture will be highly successful and rewarding for both of us,” added Zribi.

Neeraj Seth, Mena marketing manager, HTC Mena, said: “The ingenuity of the HTC ChaCha smartphone will be emphasised through our upcoming, extensive MENA-wide campaign, which will highlight the social networking perks that the smartphone offers, while also demonstrating the intuition and creativity that is synonymous with the HTC brand.”

“As part of this campaign, we will launch our exciting television commercial, filmed in the Middle East for our regional customers. Just as we are in touch with our customers to be inspired by all that they do, we encourage our customers to get in touch with us through a number of experiential opportunities, allowing a full immersion into the true philosophy behind the HTC brand. In September, we will hold several engaging youth-focused activities to allow them to get hands on with HTC.”

Yusri Tahboub, Chairman, Tab Communications and Technologies, said: “We are excited to be aligned with a partner such as HTC, whose innovations in mobile communications are revolutionizing the way that smartphones integrate into our life.”

“Being part of the launch of the new HTC ChaCha is a proud achievement for us, and we look forward to being part of many more successful launches as other intuitive HTC smartphones are released into the Jordanian market.”

“With the rapid growth of the Jordan market and modern telecommunications infrastructure, we believe that our collaboration with HTC will not only add to strengthen this market position, but also brings fascinating propositions for the customers with innovative products bearing in mind the local customers’ needs. HTC remarkably recognises the needs of today’s consumers and constantly strikes to develop devices by keeping the customers in the centre of everything they do,” he added. – TradeArabia News Service