JOYoffer (joyoffer.com), an online shopping portal that offers value-for-money ‘daily deals’, has been launched in Dubai to cater to women looking for unique and quality online deals.

JOYoffer presents an attractive value proposition to consumers with its broad range of product and service offerings from leading retailers and recreation providers in Dubai, a statement said.

Through JOYoffer, customers can avail of premium deals for various products and services with discounts of 50 to 90 per cent. The website offers one deal a day and customers only need to sign up to avail of the offer, the statement added.

“With the steady growth of e-commerce in the UAE, we believe there is tremendous potential for our business model to succeed. JOYoffer has already received an overwhelming response from regular online buyers, which is strengthening JOYoffer’s reputation as a leader in web-based sales in Dubai and one of the fastest-growing daily deal websites,” said Serhan Erol, managing director, JOYoffer.

“Our goal is to provide the best value deals for consumers, while ensuring maximum profitability as we offer a truly affordable and effective marketing solution for participating merchants and businesses.”

“Our primary focus is women and accordingly a significant percentage of the deals featured on our website target this high-potential segment. Women are traditionally loyal patrons and we are confident that JOYoffer’s genuinely premium-value offerings will help boost customer loyalty among women customers,” he added.

JOYoffer, which is the first daily deal website to go green as there is no need to print vouchers, presents a measurable platform for communicating a compelling offer to an engaged audience.

Merchants have embraced the business concept because they get a brand new customer base as well as return customers at no upfront cost and zero risk. JOYoffer also provides free advertisement, and free editing of photo design and text, according to the statement.

To purchase a deal featured on JOYoffer, the customer needs to click the ‘buy now’ button before the timer stops. Once the purchase is completed, an email is sent to the buyer with a unique code. Alternatively, customers can opt for the ‘cash on delivery’ option.

JOYoffer is a product of Mosaic Internet Technologies, a joint venture between British and Turkish e-commerce companies. Mosaic Internet Technologies is bringing its partners' e-commerce know-how gained by experience across Europe to the Middle East.

A recent study by Euromonitor International revealed that the UAE internet retail market is expected to grow 6.5 per cent in 2011 and sustain between 11 and 15 per cent growth over the next five years. – TradeArabia News Service