Saudi fashion house “femi9” has made a debut in the European market with the opening of its  flagship store in Seefeld, Zurich.

The popular brand consists of casual chic and semi-formal wear to fit the lifestyle of outgoing, contemporary women aged 20 to 40.

A live concert by singer Catherine Amoroso and a new CD release by DJ Tom Novy rocked the occasion. Special guests included Miss Switzerland, Jennifer Ann Gerber, actress Karin Lanz, Swiss DJ Djane Sanje, and Eyad Mashat, CEO of Fad International.

Fad International launched femi9 in Riyadh in 1999 with a vision to create unique fashion brands that were locally inspired and met global standards, rather than importing fashion from the world market.

Today it has 55 outlets in modern shopping centers all across Saudi Arabia, Bahrain, Syria, Egypt and now in Switzerland.

With sophisticated seasonal collections of accessories, shoes, and intimate apparel, femi9 provides a wide array of options for stylish ensembles.

Femi9 was ranked among the top 20 in the Saudi Fast Growth Awards list, an annual ranking of the 100 fastest-growing companies in Saudi Arabia in 2009 and 2010. – TradeArabia News Service