A newly opened store of Damas International, a leading fashion and jewellery brand, has been opened by the company’s chief executive officer in Fujairah.

The large 176 sq m street-side Les Exclusive Boutique is located on Hamad bin Abdullah Street and stocks the latest collections from the Middle East’s leading international jewellery and watch retailer’s in-house and international brands, a statement said.

“This store reflects our commitment to provide customers with the highest levels of quality – in terms of products, service and store ambience,” said Anan Fakhreddin, CEO of Damas.

“In line with the ‘new Damas’, we are committed to optimizing our retail footprint by being in the right place with the right product and improving the in-store experience for our customers.”

The opening of the newly renovated store in Fujairah comes only weeks after Damas opened a ‘new-look’ store in Mercato Mall, Dubai.

Raj Sahai, retail director – UAE, Damas, said: “We see a lot of potential in Fujairah from both local residents and tourists alike, so we are delighted to open this new and improved store to offer the best retail experience possible.”

“Customers will be able to select from our newest collections in-store at the moment – such as the Spring Collection and New Trends – in our newest retail format that is very modern and comfortable,” he added. – TradeArabia News Service