Sharp Middle East, the regional unit of the Japan-based technology company, has announced the expansion of its business solutions division (BSD), with an increased focus on office automation solutions for 2011/12.

Sharp is also expanding its key focus markets around the region for its BSD solutions, with a greater breadth of coverage in the Middle East and Africa, a company statement said.

“The business solutions division is at the core of Sharp Middle East’s operations. By growing our BSD team and increasing the number of key markets it operates in, we will quickly work towards reaching our targets outlined for this year, especially in two of our key focus areas – multi function printers (MFPs) and professional displays,” said Tomoo Shimizu, Sharp Middle East’s BSD general manager.

“Our success so far, especially with MFPs, has led us to become a market leader in the segment; however we see there is still much room for growth and improvement.”

The BSD team has expanded from six to 19 people, all working toward driving Sharp’s business solutions, with a further six to be recruited, he added.

The members of the team are all technology professionals with a robust background in office automation, each with around 12-15 years experience in the field.

The core areas for the BSD in 2011 include professional displays which utilise Sharp’s LCD technology to provide businesses with a full range of digital panels and monitors.

Managed print services and document management are at the centre of Sharp’s printing solutions, another key are for the BSD, the statement said. – TradeArabia News Service