Bahrain's Seef Mall is launching a campaign of activities, competitions and prize-giveaways today in an effort to attract more customers.

It follows an announcement made by owning company Seef Properties last week of a BD1 million relief package for businesses at the mall.

The Seef Summer Surprises will run for the next three months, featuring activities specifically designed to attract shoppers and visitors of all ages.

The campaign will also feature a series of monthly bumper raffle draws, said officials.

Shoppers will be entitled to one raffle ticket for every BD20 they spend in the mall or every night they stay at nearby Fraser Suites.

Among the items to be won are shopping vouchers, electronic and telecommunication devices as well as the grand prize of a brand new Mercedes ML 350.

Sack races, wheel-barrow races and egg-and-spoon races, in addition to magic shows, stilt walkers, clown acts, art sessions, balloon-twisting, face painting and a live DJ are also on the agenda.

Seef Summer Surprises will run until July 15, with the grand raffle draw to take place on July 18.

Seef Properties general manager Robert Addison said that this was one of its biggest ever promotions.

The relief package will provide short-term help for tenants whose takings have been hit by political unrest, according to officials.-TradeArabia News Service