Lamya Abedin, the Emirati designer who gave abayas an all new fashion statement, has launched her label in Harvey Nichols Riyadh, at Al Faisaliah Mall.

Queen of Spades’ launch in Harvey Nichols makes Lamya Abedin the first Emirati abaya designer to have her collection displayed at the reputed department store’s Riyadh branch. 

Located on the second floor of Harvey Nichols Riyadh, in women’s wear section, the limited exclusive pieces specially created for Queen of Spades’ clientele in Saudi Arabia, feature more conservative yet contemporary chic pieces, tailored to the special requests and feedback of its patrons in the kingdom.

The designs are primarily loose-fittings and pastel colours with cultural fabrics and materials sourced from all around the globe. All time favourites and signatures of the designer, like patch works, mermaid cuts, pantaloon abayas and reversables, will also be available in the collection for the kingdom.

“The presence of Queen of Spades in Harvey Nichols is an asset and a great fit to our store concept and clientele who like exclusivity along with luxury,” said Samira Raouaha, managing director of Harvey Nichols Riyadh.

“I have my customers from across the world and among those; the Saudi market definitely is one of the most important and a good number of my customers and demand for my creations comes from this part of the world,” added Lamya Abedin.

In February 2010, Lamya Abedin launched her label Queen of Spades at her brand boutique in Dubai’s popular fashion destination Galeries Lafayette. Since then, she has launched five collections, each created and themed on a different inspiration. Her latest collections include the “Hanami”, inspired by the Japanese blossom festival, which was showcased in Dubai Fashion Show 2011 and “Vamp a NY” collection, inspired by the Middle East debut of the French perfume line, We Love NY.

Harvey Nichols Riyadh is the third retail point for Queen of Spades abayas, following  Galeries Lafayette in Dubai Mall and Ush boutique in Jumeirah.

Lamya Abedin, managing director & founder  Queen of Spades, is an Emarati woman with a Bachelors Degree in Business Administration.

Her designs have seen reflections of unique forms of traditional wear like kimonos, saris, even pantaloons.-TradeArabia News Service